Aces of diamonds
President, the De Beers Diamond Institute
Trust your vision
The more you look at diamonds, the more you learn. You can train your eye just by looking at more and more stones. It's a good tip for men when choosing a diamond with their partner: the time spent together doing this will be remembered long after the price that was paid Best Replica Cartier Love Necklace.
Have an open mind
Looking at a diamond is one thing but you won't know until you have put the ring on your hand how much you like it. Take the stone in your hand, stretch out your arm and hold it at exactly the best angle for the light to catch it: 75 degrees.
Choose your cut with care
The advantage of going for a fancy shape (ie, not round) is that you get more diamond for your money. It will be about 20 per cent cheaper than a round cut because it follows more closely the shape of the rough and needs 20 per cent less time spent cutting it into shape.
Don't kill your diamond
You will naturally want to upgrade from smaller diamonds to bigger ones and as these are emotional purchases, you will probably not want to trade in your original diamond and just keep it in the safe. In which case, your jewel becomes a dead diamond. There are times when I will choose a stone for no reason other than how it looks on the desk in front of me.
Suit your style
I will always steer a client to something that will suit them rather than what will suit their wallet, even if it means them spending less. They will then have something that they have fallen in love with and that results in a feeling of trust between us Replica Cartier Love Pink Gold Bracelet. When I work with diamonds, I never think about their value, it hinders the design process. Of course the stone has a certain value but the design has an intrinsic value. When I was working on my own engagement ring, in which I'd placed a large central grey diamond, one of my clients spotted it and fell in love with it. I adapted the design with a surround of calibre cut sapphires and white diamonds for her fifth wedding anniversary. On receiving it, she burst into tears: she felt she was being proposed to all over again.
Create your own heirloom
Don't be too conservative in your choice of design. Choose a jewel that you really feel you will want to wear for the rest of your life. Most people who come to us really appreciate a diamond and love the process of purchasing it. Many of our customers are highly successful working women who know exactly what they want and come to treat themselves.
Try something new
If there is a piece or style that a client isn't familiar with Good Replica Cartier Love BRACELET Yellow Gold, we encourage them to try it on, to see how it fits and feels, but we would never push a client into buying a diamond. They must feel inspired by what they like.
Place your trust
We really know our diamonds. Our owner and founder, Laurence Graff, treats diamonds like a father would a child. He remembers their characteristics and knows their particular journey to the store. I learnt from him. Our clients feel at home in our stores. They are beautifully and carefully designed with secluded areas that enable us to focus on them. We build relationships that way.
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